Web Platform

Web Platform
IO4: Web Platform “Marketing Communication For Semi-Professional Sport Managers” containing the digitalization of the Training Format, as well as a specific section in which all managers of semi-professional teams could access to a provided team of successful sport business managers as well as marketing experts as inspirational models in order to further refine the competences, means knowledge, skills and attitudes acquired during the piloting activity.

Modules

Module 1

Good Governance

BSDA

A complex network of policy measures and private regulations used to promote integrity in the management of the core values of sport such as democratic, ethical, efficient and accountable sports activities.

Module 2

Marketing and Communication

RSS

The principles of sport marketing are an essential part of the professionalism required of organizations operating in the sports industry. One of the most important parts of marketing is a promotion where good communication skills make a difference for clubs and managers in general.

Module 3

Digital Skills

NEST

Basic digital skills and tools to be used in marketing for the semi-professional female team.

Module 4

Financial Sustainability strategies

Torres

Sustainable finance refers to the process of making long-term investments in activities and projects. It is an important element to be taken in consideration, especially for small organizations that can’t rely on huge and continuous incomes. That is why they can resort to different financing strategies.

Module 5

Crowdfunding Strategies

MVI

Crowdfunding is an excellent tool for small realities. If you’re looking to get noticed in a crowded sector, crowdfunding can help you tap into new audiences and drive more traffic to your organization.

Module 6

Management for Sport Event

UCAM

This module is the last one of the training programme and deals with the management for sport events. The main objectives are to learn and understand the main concepts associated with sport events and their impact on society, as well as the main phases for their implementation, the bidding process and essential aspects regarding their budget.