IO3: “Attaining Marketing Strategies In the Sport Field” (AMSISF) Training Format for team managers focused on marketing strategy aimed at making the team more competitive and appealing for potential sponsors. The Training Format will be tested through local pilotings (one per partner country). Training Format will be issued by a cross-analysis and matching between up-skill needs of managers of semi-professional female teams and development of a technical off-line and on-line Marketing Strategies-based methodological framework.